Why Joystick Hearts?

Sparking joy and imagination through toys that capture the heart and fuel endless adventures! We believe that childhood is a magical time filled with discovery, wonder, and adventure.

  Others

Help with managing emotions

Developing Conscious Breathing Skills

Reducing stress and anxiety

97% of people were helped by our product

Effective for people of any age

About Us

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    Feel Calmer

    Breathing Toy is more than just a plush toy. It simulates soft, even breathing, creating a cozy feeling as if someone is nearby. Whether you're home alone or need emotional support, Breathing Toy is there to provide comfort and warmth.

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    Stress-Relieving

    With its breathing feature, our plushies help you synchronize your breathing, reducing your stress levels in minutes. Just a moment spent with Breathing Toy can turn a stressful day into a calming experience.

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    Insomnia Helper

    Let our plushies guide you to a restful sleep. The steady breathing helps calm your mind, promoting better quality sleep. Say goodbye to restless nights and hello to peaceful sleep.

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    Perfect gift

    For all ages! For children, this is a soft friend that calms them down and helps them fall asleep. For adults - a source of comfort and emotional support in stressful moments. Give warmth, care and the feeling of the presence of a loved one at any age!

    Results

    Amanda from Los Angeles has long suffered from anxiety and sleep problems. By synchronizing my breathing with the movements of the toy, I learned to breathe deeper and relax. Now this is my daily ritual before bed: 5-10 minutes with the teddy bear helps me calm down, take my mind off anxious thoughts and fall asleep faster.

    Results from more than 30,000 people aged 7 to 55 years

    77%

    Noticed how their breathing rhythm improved

    73%

    Noticed a decrease in stress and anxiety

    99%

    People began to feel more confident.

    83%

    Support for children with special needs

    72%

    People's lives have changed for the better

    Scientific Advisory Board

    • Dr. Jake Morgan

      Soft toys with a “breathing” effect imitate rhythmic movements that calm the nervous system. Research shows that tactile contact with soft objects and rhythmic stimuli reduce levels of cortisol (the stress hormone) in both children and adults. This makes these toys useful for relaxing after a busy day.

    • Dr. Adam Anderson

      For children, plush toys become “friends” with whom they learn to show care and empathy. Adults can also use them as an emotional outlet, especially if they are feeling lonely or anxious. The toy becomes a kind of “companion” that helps to express emotions.

    • Dr. Robert Powell

      Breathable toys that simulate breathing can help children and adults fall asleep faster. Rhythmic movements create a “white noise” effect that calms and induces sleep. For adults, this is especially true for insomnia or increased anxiety before bed.

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